22nd Annual
CXAUTO2026
CX Strategy | Retail Innovation | AI & Analytics | Fixed Ops | F&I | Employee Satisfaction
An Exclusive Summit Dedicated to the Retail Customer Experience
Sept. 28, 2026 | Hudson's Detroit
For the past 22 years, CXAUTO has been the only Summit that brings OEMs, Dealers, Finance & Tech together in an exclusive environment to architect the ultimate customer journey. CXAUTO delivers innovative strategies, cutting edge technologies, and real-world tactics that enable a customer centric culture, driving customer acquisition and loyalty.
New for 2026: CXAUTO is a partner event of the Automotive News Congress and is a key part of a broader industry week of events.
EXCLUSIVE ATMOSPHERE
Intimate environment
Limited sponsorships
Restricted vendor participation
- True Peer Networking -
RELEVANT CONTENT
CX thought leader agenda
Innovator-led topics
Open forum discussion
- High Quality Learning -
ACTIONABLE INSIGHTS
Strategy development
Successful tactics
ROI metrics and lessons learned
- Transform Your CX Strategy -
Meet Your Keynote Speaker
Jack Hollis
Managing Partner - Accrual Equity Partners
Former EVP & COO - Toyota
Featured Speakers
John Fitzpatrick
Head - CarBravo
Chad Jernberg
Vice President – Customer Experience
Amy Sgrignoli
Vice President – Connected Vehicle
Gary Schultz
Head – Strategic Alliances & Relationship Management
Watch: CX Insights from Our Speakers
Hear directly from the industry leaders taking the stage at CXAUTO2026
More speaker clips coming soon.
Testimonials
“Thanks for developing a forum for sharing best in class thinking!”
VP, Marketing
VP, MaretinVP, Marketing
“Very easy to interact with my peers in an exclusive group”
Director - Digital Marketing
VP, MaretinVP, Marketing
“Very valuable experience – highly knowledgeable speakers”
Head - Marketing Communications
VP, MarenVP, Marketing
“Perfect mix of exclusivity, data sharing, insights, & networking. A must-attend if you’re looking to improve your customer experience!”
Director - Marketing, Digital, & Field Performance
VP, MaretinVP, Marketing
Part of a Broader Industry Week
CXAUTO2026
Sept. 28 | Hudson's Detroit
A dedicated full-day forum focused on the future of the retail customer experience.
→ Keynotes, panels, and breakouts on CX, AI, and retail transformation
→ Designed for dealership leaders, OEM retail leads and the tech companies that support them
Automotive News Congress
Sept. 28-30 | Hudson's Detroit
The industry's leading gathering of OEM, supplier, technology, retail and finance leaders.
→ Exclusive off-site experiences with host sponsor Hyundai (Monday 9/28)
→ Welcome Reception (Monday 9/28)
→ 2 days of main-stage programming and
networking (Tuesday 9/29 & Wednesday 9/30)
Add on this program during your CXAUTO registration (additional fees apply).
Assembly Ventures Summit
Sept. 30 | Detroit (venue TBA)
An invitation-only half-day summit focused on mobility investment and innovation.
→ Curated panels and discussions on technology, capital, and strategy
→ Designed for investors, founders, innovators and corporate strategy
Request to attend this invitation-only event during your Congress registration.
Registration Options
Option 1: CXAUTO only
Full access to CXAUTO programming and networking, plus the Congress Welcome Reception (Sept. 28)
Option 2: CXAUTO + Congress (bundle)
Full access to CXAUTO programming and networking, plus the Congress Welcome Reception (Sept. 28)
Thanks to Our Partners
Detroit | September 28
CXAUTO2026
